The Wild Goddess

Last updated: 26 October 2026

At The Wild Goddess, we value your trust and believe your personal information deserves to be treated with care and respect.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase our products, subscribe to our offerings, join our community or interact with us.

We are committed to handling your information responsibly and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

The Wild Goddess is an independent UK business offering folklore-inspired home fragrance, books, creative writing, storytelling, subscriptions and community experiences.

Our website is:

https://www.thewildgoddessworld.co.uk

For the purposes of UK data protection legislation, The Wild Goddess is the data controller responsible for determining how and why your personal information is used.

Business owner/legal trading identity: The Wild Goddess

Contact email: [email protected]

Business contact address: 38 Cowley Drive, Dudley, West Midlands, DY1 2SS

2. Information We Collect

Depending on how you interact with us, we may collect:

Your name and contact information, including your email address and telephone number where provided.

Your billing and delivery addresses.

Details of products purchased, orders, subscriptions and payment transactions.

Information you provide when subscribing to our newsletters.

Information submitted through website forms, enquiries and podcast guest applications.

Information associated with your participation in The Snug.

Website usage information, including device information, IP addresses, browsing activity and cookie preferences.

Correspondence you send to us, including customer service enquiries and feedback.

We only collect information that is relevant to the services we provide or another clearly identified, lawful purpose.

3. How We Use Your Information

We may use your personal information to:

Process, fulfil and deliver purchases.

Manage subscriptions and recurring payments.

Provide customer support and respond to enquiries.

Deliver newsletters and marketing communications where permitted by law.

Manage participation in our community.

Review podcast guest applications and arrange interviews.

Maintain our website and improve the customer experience.

Understand website performance and measure advertising effectiveness, subject to applicable consent requirements.

Maintain business and accounting records.

Comply with legal obligations and protect our business against fraud.

4. Our Lawful Bases for Processing

Under UK GDPR, we must have a lawful basis for using your personal information.

We generally rely on the following:

Contract: When processing information necessary to fulfil purchases, deliver subscriptions, manage customer accounts or provide requested services.

Legal obligation: When retaining information required for tax, accounting or other legal responsibilities.

Consent: Where you have agreed to receive marketing communications or permitted non-essential tracking technologies that require consent.

Legitimate interests: Where necessary for appropriate business administration, responding to enquiries, assessing podcast applications, improving our services and maintaining website security, provided these interests are not overridden by your rights and freedoms.

Where we rely on legitimate interests, these include operating our business effectively, communicating with people who contact us and maintaining the quality and security of our services.

You may withdraw consent at any time where consent is the lawful basis.

5. Orders and Payment Processing

Our website operates through FEACreate, with payments processed through Stripe.

When you purchase a product or subscribe to an offering, relevant personal information is used to process your transaction and administer your order.

Stripe securely handles payment card information. The Wild Goddess does not directly store your full credit or debit card details.

We may retain transaction records, including payment status, purchase details and transaction references, for customer service, subscription administration and accounting purposes.

You can read Stripe's privacy information at:

https://stripe.com/gb/privacy

6. Letterbox Enchantments

When you subscribe to Letterbox Enchantments, we collect the information necessary to manage your subscription and deliver your letters.

This may include your name, postal address, email address, subscription details and payment status.

We use this information to prepare and dispatch your letters, manage recurring payments, communicate about your subscription and provide customer support.

We may share delivery information with postal or delivery providers where necessary to fulfil your subscription.

Your information will not be added to unrelated marketing mailing lists unless we have a separate lawful basis to send those communications.

7. Newsletters and Email Communications

We offer email communications, including Wild Goddess Wonderings, and share writing through Wild Noticings on Substack.

When you subscribe to our newsletters, we use your email address and relevant subscription information to send the communications you have requested.

We may use email service providers to manage mailing lists, deliver messages and understand engagement with our communications.

You can unsubscribe from marketing emails at any time using the unsubscribe link provided or by contacting us directly.

Where communications are managed through Substack, Substack's own privacy practices may also apply.

8. The Snug Community

The Snug is a free community created to encourage connection, creativity, storytelling and the sharing of everyday enchantments.

When you register, we may collect your name, email address and other information you choose to provide.

If you participate in an associated WhatsApp group, your phone number, profile information and contributions may be visible to other group members, depending on the platform and your privacy settings.

We encourage members to be mindful of the personal information they share within community spaces.

WhatsApp processes information under its own privacy policies.

9. Podcast Guest Applications

If you apply to appear as a guest on The Wild Goddess podcast, we collect the information you provide through our application form.

This may include your name, email address, professional or creative background, website or social media links and responses to application questions.

We use this information to review applications, identify suitable guests, communicate with applicants and arrange potential interviews.

Submitting an application does not automatically subscribe you to marketing communications.

If you are selected as a guest, we will provide further information about any recording, publication and promotional arrangements.

10. Cookies, Google Analytics and Advertising

Our website uses cookies and similar tracking technologies to help our website function, understand how visitors interact with our content and measure the effectiveness of our marketing. We use the following technologies:

Essential Cookies

These support the basic functionality of our website, including security, shopping baskets, checkout and account management. Certain essential cookies may operate without consent where legally permitted.

Google Analytics

We use Google Analytics to understand how visitors find and use our website. This may include information about pages visited, interactions with our content, approximate geographic location, device types and website traffic sources.

This information helps us understand what interests our visitors and improve our website and services.

Meta Pixel (Facebook and Instagram)

We use Meta Pixel to understand how visitors interact with our website after viewing or clicking advertisements on Facebook or Instagram.

Meta Pixel may collect information about website visits and actions taken, such as viewing products or completing purchases. Depending on our advertising settings, this information may also be used to measure advertising performance, create advertising audiences and deliver more relevant advertisements.

Meta may process this information in accordance with its own privacy policies.

Your Cookie Choices

We request consent before using non-essential analytics and advertising cookies or similar technologies where required by law.

You can accept, reject or manage non-essential tracking through our website's cookie consent controls.

You can also withdraw or change your preferences at any time using the cookie settings available on our website.

For more information about the cookies and tracking technologies used on our website, please refer to our Cookie Policy.

Further information about these providers is available at:

Google: https://policies.google.com/privacy

Meta: https://www.facebook.com/privacy/policy/

You can read our full cookie policy here.

11. Sharing Your Information

We may share relevant personal information with trusted third-party service providers where necessary to operate our business.

These may include:

FEACreate, our website and customer management platform.

Stripe, our payment processing provider.

Email marketing and newsletter providers.

Postal and delivery services.

Community and communication platforms.

Analytics and advertising providers, subject to applicable privacy and consent requirements.

Professional advisers or relevant authorities where legally required.

We do not sell customer contact lists to third parties.

Where third parties process personal information on our behalf, we take appropriate steps to ensure suitable data protection arrangements are in place.

Some providers may also process personal information as independent data controllers.

12. International Data Transfers

Some of the third-party platforms we use may process or store personal information outside the United Kingdom.

Where a transfer is subject to UK international data transfer requirements, we will ensure that an appropriate legal mechanism or safeguard applies.

[Before publication: confirm the relevant international transfers and safeguards used by FEACreate, Stripe, newsletter providers and analytics/advertising platforms.]

13. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including applicable legal, tax and accounting requirements.

Retention depends on the type of information and our reason for holding it.

For example:

Purchase and financial records are retained for the applicable statutory accounting and tax periods.

Active subscription information is retained while required to administer the subscription.

Newsletter information is retained while you remain subscribed, with limited records potentially retained to honour unsubscribe requests.

Community membership information is retained while required to administer membership.

Podcast applications are retained for 6 months appropriate to the selection process.

Enquiry correspondence is retained for as long as reasonably necessary to resolve the matter and maintain appropriate business records.

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14. Protecting Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

These include using reputable service providers, appropriate account security and secure payment processing arrangements.

Although no online system can guarantee absolute security, we take the protection of personal information seriously.

15. Your Data Protection Rights

Under UK data protection legislation, you may have the right to:

Request access to personal information we hold about you.

Ask us to correct inaccurate or incomplete information.

Request deletion of your information in certain circumstances.

Request restrictions on how your information is processed.

Object to certain processing, including direct marketing.

Request the transfer of certain information to another provider.

Withdraw consent where we rely on consent.

Challenge qualifying decisions made solely through automated processing.

These rights are subject to applicable legal conditions and exceptions.

You have the right to object to the processing of your personal information for direct marketing at any time.

To exercise your rights, please contact:

[email protected]

We will respond in accordance with applicable data protection requirements.

16. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Website: https://ico.org.uk

17. External Websites and Platforms

Our website may contain links to third-party websites, including social media platforms, Substack, online retailers and other external services.

These organisations operate their own privacy policies and data handling practices.

We encourage you to review their policies when providing information directly to them.

18. Changes to This Policy

We may update this Privacy Policy to reflect changes to our business, services, technology or legal requirements.

The latest version will be available on our website, together with its most recent update date.

Where changes materially affect how we use personal information, we will take appropriate steps to inform affected individuals.

19. Contact Us

For questions about this Privacy Policy or how we handle personal information, please contact:

The Wild Goddess

Website: https://www.thewildgoddessworld.co.uk

Email: [email protected]